If you don’t make the time to work on creating the life you want, you’re eventually going to be forced to spend a lot of time dealing with a life you don’t want.

Kevin Ngo

The “it doesn’t work for me” fallacy

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Fallacies make us human. Recently I read the book Why People Fail: The 16 Obstacles to Success and How You Can Overcome Them by Siimon Reynolds, and it reminded me about the silly and irrational ways our brains work. An example of a fallacy that’s built into us as humans is the anecdotal fallacy, which is when we use our own personal experience as representative of the way the world operates as a whole.

Despite our own small sample size, because the experience that we had feels so personal, we allow it to shape our assumptions and views of the world at large.

When it comes to starting and growing a business, fallacies come out to play every day. My favorite business fallacy is what I call the “it doesn’t work for me” fallacy. When I talk to people about what’s holding them back in life and in business, they often come up with a long list of reasons why they can’t overcome some sort of hurdle.

How to create high-quality, professional video from your house

The biggest impact in all of my marketing campaigns has been through the use of video. The internet is full of faceless and personality-less people trying to sell you the next greatest system, strategy, tool, or product, so separating yourself from the rest of the marketplace – and building trust with your audience – is a great way to increase your earnings and drastically improve your results.

Starting to implement video in your marketing campaigns is much easier than you think it is, and in today’s market of advanced technology you can have all the bells and whistles for less than $1,000. Check out the above video to see exactly how I product high-quality, professional video from my home office for less than $1,000.

Note: You can actually do this for far less than the dollar amounts that I mentioned in the video. You can replace the $500 camera with an iPhone or Android smartphone and still get 1080p video, and you can use clamp lights from Home Depot (for around $5 per light) in place of the softbox lighting kit that I mentioned.

If you have any questions about the setup or the tools that I use, just comment below!

The 5 things you must consider for every marketing campaign

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Nothing frustrates marketers more than seeing an ineffective, lazy, and pointless ad campaign. Admittedly, we’re all guilty of committing such a sin, though. We’ve all launched nonsensical advertising campaigns, and oftentimes it’s because we either got caught up in the moment and didn’t consider the big picture or we just felt like we had to take action and launched a campaign prematurely or haphazardly.

When it comes to having a successful, well thought-out ad campaign, it’s absolutely essential to consider five big picture questions.

How to instantly increase your leads

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Sales don’t happen without leads. It’s a simple fact of business, and perhaps it’s the most frustrating part of owning your own business. Without a steady stream of leads, it’s impossible to have a steady stream of sales, which means that your business won’t grow and you won’t profit.

When it comes to increasing your revenue, there’s two ways to do it: 1) make more money from your existing customers, or 2) get more customers. The unfortunate part about getting new customers is that you have to actually go out and look for them. Whether that means you need to launch an advertising campaign, promote your business, or network your way to new contacts and prospects, one way or another you need to turn random people into leads so you then have the opportunity to turn them into customers.

How to change the world one starfish at a time

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We all want to change the world in one way or another. Chances are you’ve made many attempts to change the world in your own little way before, and I’m willing to bet you’ve found yourself growing disillusioned at the sheer size of the world and your minute influence on it. It’s true – if you’re doing something small then you can’t positively impact everyone in the world. But should that stop you?

The sad truth about your “newsletter”

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See that picture above? That’s what your newsletter looks like in your tribe’s email inbox. I hate to be the bearer of bad news, but no one cares about your newsletter. Don’t take it personally… it has nothing to do with you. No one cares about my newsletter, either! Or anyone’s newsletter, for that matter.

But I lied. It does have something to do with you. It has everything to do with you. No one cares about your newsletter because it’s all about you. I get it – we’ve all been there. We’re all guilty of this. We all desperately want to build a tribe, and for the tribe that we do have, we want to keep in touch with them. Having a newsletter is the simple solution to that.

Why asking for advice is dangerous

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It’s something you’ve been told to do all your life. Ask for advice. Get a second opinion. Think before you act. This week, for the first time ever, I heard a word of caution about asking for advice: “Don’t ask for advice from someone unless you want to be in their shoes.”

How brilliant. So simple, yet so brilliant. For many of our major life decisions, we’ve been advised to ask for advice. Thinking about going to graduate school? Ask someone who is currently in grad school for advice and about their experience. My money is on the fact that they will tell you something along the lines of “I’m glad I went, it’s a great path, I’ve learned so much and it’s making me a great candidate in job interviews.”

Why haters hate

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If you’re not doing anything exceptional in life then you’ll rarely see haters. But if you’re rejecting mediocrity and fighting the status quo by living deliberately and chasing your dreams then you’ll likely find haters around many corners.

What exactly is a hater? I’ll defer to UrbanDictionary on this one: Hater (n): A person that simply cannot be happy for another person’s success. So rather than be happy they make a point of exposing a flaw in that person. Hating, the result of being a hater, is not exactly jealousy. The hater doesn’t really want to be the person he or she hates, rather the hater wants to knock someone else down a notch.