Hi, I'm Brian
I show students, employees, and entrepreneurs what's possible
Hey there! It's Brian here. Thanks for taking the time to check out my website and for taking the time to learn about my journey so far.

I'm an entrepreneur, speaker, and the author of Wantrepreneur to Entrepreneur... and I also host one of the top business podcasts in the world, with listeners from over 60 countries. My businesses have reached over 3.5 million people around the world, but it definitely wasn't always this way...
My first business as a 19 year old
My entrepreneurial journey really began during freshman year of college (in 2007), when I started playing intramural sports. I quickly realized that my school didn’t supply any shirts or jerseys for intramural teams, so I immediately saw a need in the marketplace… intramural shirts! Fast forward four days later, and I had opened a white-labeled custom apparel company called MyTeeTime.

It wasn’t anything special… I literally just went to Spreadshirt.com and used their platform… it took less than two hours to setup and have a working website. The internet makes things so easy!

After making a few hundred dollars doing that, my entrepreneurial itch never faded. At the end of freshman year I looked around at all of my classmates and thought “gosh… there has to be more to college than just playing video games and partying for four years.”
My first $200 as a blogger
I didn’t know what exactly my calling was, but I knew I wanted to keep creating things, starting businesses, and one day something would work. So that summer – in June of 2008 – I combined my passion for writing with my passion for soccer, and founded Premiership Talk, a soccer blog about the English Premiership.

I had no clue what I was doing, and no real strategy or plan for the website, but I knew that consistency usually wins. Thanks to an internship I had in high school, I knew a little bit about Search Engine Optimization (SEO), so Prem Talk started ranking better and better in Google… and the website traffic started growing month after month.

It was a slow journey. Seriously.

In November of 2008 I got an email from a company in Seattle asking me how much I charge for advertising spots. “How much do I charge!?” I thought to myself. I had no clue!

So I made up a price. $200.

And there it was… I made my first $200 as a blogger.
We spent many long nights in our college's library (picture from 2008)
Premiership Talk becomes a global sensation
Fast forward just a few years, and I was managing a writing staff of 20 writers (primarily from England), and on some days we were doing $1K in advertising revenue. I was appearing in some of the largest publications around the world – like the BBC and The Independent – and started doing appearances on Zvezda News, a TV channel in Russia.

Wait, what? Yeah… that’s entrepreneurship. You never know what’s going to happen.

But here’s what I learned… things happen when you put your name in the hat. Things don’t happen if you stay on the sidelines. Entrepreneurship is about showing up. Every single day.
Me at Wembley Stadium in London in 2010 accepting an award from the English Football Association
...and then, I graduated... $80K in debt!
In May of 2011 I graduated from college $80K in debt (thanks, student loans!), and listened to the chorus of people advising me to get a “safe” and “reliable” job with benefits and a 401K rather than taking Prem Talk to the next level.

So I caved. Staring at $80K of debt can do that to you… especially considering society’s pressures.

Somehow making $42K per year, driving one hour each way, and working 70 hours per week building someone else’s company didn’t feel all that safe… or reliable… or rewarding. So I changed gears, and decided to chase the dollar so I could become a full-time entrepreneur. I quit that first job just four months in, and took a much higher-paying job in healthcare. I didn’t last long… because I knew it was a means to an end.
...but I didn't last very long in corporate America
After a two week EPIC road trip from Dallas, Texas to Los Angeles (via Austin, San Diego, and Newport Beach) with some of my buddies, I left corporate America in July 2012, just a year after graduating college in order to start NewGen Consultants, a web design and SEO agency, along with a friend from high school.

I learned a lot about myself, business, and life in that time. We were working crazy hours, building a business, and living the good life… with trips to Orlando, the Dominican Republic, Costa Rica, Europe, NYC, and everywhere in between. We grew that business to six-figures in just 13 months, despite not having a clear strategy or growth plan.

Business happens fast. And if you go in blind, you can come out with some bumps and scrapes along the way. In our case, we didn’t know much about scaling a business, so by the time we hit six-figures we were getting burnt out, stopped enjoying our clients, and started looking for a way out.
Road tripping through California in 2012. (From left to right: my buddy Geoff, a wizard, and me)
My biggest failure as an entrepreneur
On September 23, 2013 I received an email from my business partner saying that he was quitting and ready to dissolve the business.

Despite growing a successful business, I failed.

I’ll never forget that moment. I looked around the room, and I realized the ceiling wasn’t falling, the walls weren’t caving in on me, and the birds were still chirping outside.

Failure isn’t that bad, I realized. And that’s when I became the entrepreneur that I am today.

In that moment I realized that failure doesn’t define you… unless you let it.
My business partner and I figuring it out along the way in 2012...
That led me to finding my real passion and impact
That’s when I decided to go back to what I was passionate about… and that was helping people and showing them that entrepreneurship can teach you more about life, yourself, and business than anything else. And for me, my journey began with blogging… and everyone always asked me about how I grew a blog that was read by over 3.5 million people in over 200 countries.

So I took all of my knowledge, sat in my bedroom for almost a month, and created my first online course: Blogging Your Way to Profits. I listed it for sale for $197 online, took a deep breath, and went to sleep.

Before I could fall asleep, my phone lit up. Notification from PayPal: You’ve received money!

I did it!! I made $197! The first dollar is always memorable… no matter how many companies you start.

Everyone told me you needed to have clients, and network like crazy, and “fake it till you make it,” but I’ve always believed that doing things how only you can do them pays off. And that $197 was the start of something beautiful.
The biggest check I've written (so far)
Fast forward to September 25th, 2014 (one year and two days later after my business partner quit) and I wrote the biggest check of my life… $59,896.44 made out to Sallie Mae… to pay the remainder of my student loans off in full. That was one of the proudest achievements of my life.
And then... I became limitless
Now, in 2017, I’ve created a business and a life that I love. I get to travel when I want to wherever I want, I get to spend time with people I care about, and I only work with people who I want to work with… and whose businesses I deeply care about. I have over 4,000 students in my paid programs and courses, and seeing their businesses take off fills me with so much pride, happiness, and excitement.

I’ve spoken at some of the biggest companies in the world, I’ve guest lectured at colleges, I’ve published a book, I host one of the top-rated business podcasts in the world, I’ve been interviewed on podcasts and radio shows around the world, and I’ve built a business that I love.

People fly in from around the world to attend my retreats, I get to choose where I live and where I go, and I have time to play tennis, visit family, bike to Venice Beach, and explore all of the magic of my new hometown (Los Angeles), after moving here from Boston.

Entrepreneurship has changed my life. But only because I didn’t let fear or failure stop me.
California dreaming in 2017 after moving from Boston to Los Angeles
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You Can Find Brian in Action...
The Wantrepreneur to Entrepreneur Podcast
Brian's podcast is one of the top rated business podcasts in the world, with thousands of listeners tuning in from over 60 countries across the world.

New episodes air every Monday, Wednesday, and Friday, and feature Brian's teachings in conjunction with guest interviews with CEOs, entrepreneurs, authors, and wantrepreneurs who have gone from dreaming to doing.

Mindset & Motivation Mondays spark listeners to create new belief patterns that get them to finally take action; Strategy Wednesdays go deep into the tactical and strategic activities that grow businesses to $10K per month; and Featured Friday episodes bring in inspirational high-achievers who share their story, their lessons, and their best advice for newer entrepreneurs.
Wantrepreneur to Entrepreneur Challenge
When it comes to launching or growing a business, most people get stuck in motion rather than action... spinning their wheels for months or years and never getting tangible results. In the 7-Day Wantrepreneur to Entrepreneur Challenge, Brian teaches thousands of wantrepreneurs across the world how to go from business idea to their first $10K in revenue.

Along the way, wantrepreneurs learn how to craft and position a compelling offer, become magnetic in their marketplace, and attract customers and clients by leading with value.
The Wantrepreneur to Entrepreneur Book
In Wantrepreneur to Entrepreneur, Brian Lofrumento reveals the most valuable lessons, insights, strategies, and tips picked up over nearly a decade of being an entrepreneur.

In this book, Brian reveals the #1 thing that new entrepreneurs must focus on to maximize their chances of success, how "starting every day" can help you achieve your goals, and the single biggest threat to your success as an entrepreneur. (It's not what you think!)

No matter what type of business you're starting, this book will help you avoid the many mistakes that new entrepreneurs make. Rather than teaching decades-old business knowledge found in textbooks, this book contains the advice that you really need to know to succeed in today's marketplace – online and offline.

If you're serious about going from wantrepreneur to entrepreneur and building the business and life of your dreams, this book is for you.
Programs and Courses
Brian currently has over 4,000 students from around the world in his paid programs and online courses, working with wantrepreneurs and entrepreneurs at various stages of their business to help them scale up efficiently and profitably by building customer-centric marketing machines that establish credibility and attract new customers and clients.

Brian's programs all focus around building businesses that are fun and deliver customers and clients real results that delight them and make them want more.

His flagship Ultimate Profit Model program has helped students in all industries build $10K per month businesses online.
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